Grow & collect
From $29 a monthThe program ad-sales playbook
Fund your team with an extra
$5,000 to $50,000 this season.
Selling ads in your printed program is one of the biggest things your booster club can do for its budget. Here's the full playbook. In 2026, a football program running it sold more than 180 program ads, for about $50,000.
Free downloads
Everything your booster club needs.
The full master playbook, the coach communication pack, and drop-in Canva templates. Print them, share them, run the play.
The Program Ad Sales Playbook
The 20-page master document. Math, timing, rate card, where to sell, coach + parent scripts, printing, upsells, tracking.
Download PDFCoach Communication Pack
Exact scripts. Player kickoff meeting, parent email, weekly nudges, top-seller celebration post, end-of-season thank-you to sponsors.
Download PDFDrop-in Ad Templates
Full page, half, quarter, covers, inside-cover montages. Built in Canva, easy to share with parents who've never designed an ad before. Public Canva collection coming soon.
Coming soonPrint them, share them with your booster board, and run the play. Run it through Team Scout and the sponsorship module tracks every dollar and every renewal, with top-seller leaderboards built in.
How the math actually works
Conservative numbers. Stacked outcomes.
Most programs don't run this play because they've never seen the numbers stripped of guesswork. The example below is intentionally conservative: one full page per player, mid-tier US printer, no upsells layered in.
Programs already running this play stack ad sales with halftime PA reads, gate giveaways, and a real sponsor ladder. That is how a football program reached about $50,000 in program ads in 2026. You can start smaller. The example below already clears $10,000 in sales.
The "platform that pays for itself" claim
If your booster club lifts program-ad revenue by just $3,000, that single line item covers a full year of Team Scout, before you count ticketing revenue or anything else.
Line-item breakdown
Add a back-cover ad ($750), inside-cover ads ($600 each), and one tier of game-day sponsorships and the number scales fast.
- A team of 25 is small. Bigger rosters compound the math.
- The $400 full-page price is mid-market. Many programs charge more.
- Print costs are verified. See the playbook for printer recommendations.
The 5-step rollout
From rate card to printed program, in five steps.
The full version, with sample scripts, sponsor-ladder upsell tiers, and a printer checklist, is in the master playbook above.
Set the rate card.
Full page $400, half $200, quarter $100, back cover $750, inside covers $600. (Pricing tiers your booster board approves before kickoff.)
Brief the team.
One player meeting. Every player commits to selling one full-page ad (or parents write the check). Top sellers get team gear. Make it a competition.
Sell, March to June.
Family businesses first. Then orthodontists, lawyers, real estate agents, restaurants. The parent script is in the playbook. Most close on the first ask.
Design + print.
Drop ads into the Canva templates. Print 500 copies, 32 pages, full color, saddle-stitched. Mixam or a local commercial shop runs about $1,500 to $2,500.
Track + renew.
Team Scout's sponsorship module logs every sponsor, every dollar, every player credit. CSV export for the booster books. Re-sell next season with one click.
Where the ads come from
Local businesses whose customers are parents.
You're not asking for a donation. You're offering a local business a marketing opportunity that helps a kid. The playbook has the exact script, and the businesses most likely to say yes.
Start with family. Move out to anyone whose customer is a local parent. Most close on the first ask.
- Family + extended-family businesses
- Orthodontists, dentists, pediatricians
- Lawyers, insurance, financial advisors
- Car dealers, auto repair, tire shops
- Restaurants + ice cream + sporting goods
- Real estate agents
- Contractors + construction
- Anyone whose customer is a local parent
From the founder
“If your booster club lifts program-ad sales to just $3,000, it covers Team Scout for a year. That's the floor. One program running this play sold more than 180 ads in a single season, for about $50,000.”
Peter McClung, founder of Team Scout
Run this through Team Scout
Team Scout equips you to fund your team.
Track every sponsor, every dollar, and every player credit. Leaderboards for top sellers. CSV exports for the booster books. One-click renewal next season. Sponsorships and program ad sales are in every plan: build it all free, and collect from $29 a month plus a small platform fee.