Ways to fund your team better

Four ways your program brings in money

The season in five steps

1. 1

   Pick your number and your prices

   Decide the season goal with your booster board before the first practice.

   • Find your size in the table below and write down the goal
   • Set ad sizes and prices: full page $300, half page $150, quarter page $75
   • Offer the back cover and inside covers at a premium
   • Get the board to approve it in one meeting
2. 2

   Give every player a $300 goal

   One meeting, one number. The coach announces it; the parents make it happen.

   • Tell players and parents in the first team meeting
   • $300 is one full-page ad, or a half page and a quarter page
   • Parents can buy the ad for their own business, or buy out the goal at registration
   • Post the standings weekly and recognize the top sellers

   In Team Scout, set the Player Minimum on the ad campaign. The Ad sales requirement report, under Financials and Reports, shows each player as met or not met.

3. 3

   Sell to businesses that know your families

   The first ask is family. The second is anyone whose customers are local parents.

   • Family and extended-family businesses first
   • Dentists, orthodontists, insurance agents, realtors, restaurants, auto shops
   • Bring last year's program, or a one-page sample, to the ask
   • Collect artwork and a logo with every sale

   Each player gets a link and a QR code that credit the sale to them. The business picks an ad size, uploads its artwork and pays, in one checkout.

4. 4

   Collect online, and let parents cover the fee

   Money goes straight to the program's bank account, credited to the player who sold it.

   • Send each business the player's link to pay by card or bank transfer
   • Record checks and cash the day they arrive, credited to the player
   • Leave the cover-the-fee box on; it starts checked for the payer
   • Check who has reached $300 in one report, and nudge the rest

   On the ad checkout, the business sees a box, already checked, to cover the processing fee so the program receives the full ad amount. Donors see the same box on every gift.

5. 5

   Print it and sell it at the gate

   Lock the ads two weeks before the first home game, then print.

   • Get two print quotes and order enough for your crowd
   • Sell programs at the gate, or give them away and let the ads pay
   • Thank every advertiser in the program and on your site
   • Ask each advertiser to renew before next season

6. Christ Prep Academy's football program, run by volunteers and open to homeschool families, sold 189 program ads to 178 local businesses in 2026, and 113 of its 121 players met their ad requirement.